Updated: Aug 21, 2020
“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, Amazon.
So important, yet so easy to damage is your brand, be it personal, professional or corporate. Like a balloon, you can spend a lot of time and effort to blow up but with one bad move, it can pop. Reputation is everything!
Spend time thinking about what you want people to associate your brand with. When they think of you or your company, what do you want to come to their mind? The words that pop into their heads when they see your logo, products or name…
Put these words together and make them into your motto, slogan, values… Make sure every action, word and plan you have adhere to those words and train your team to think and behave according to those standards… . If you don’t start thinking and behaving like the image you want to be perceived, no one else will.
Til Next Time, Dee Dream